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Old December 3rd, 2005, 05:59 AM   Digg it!   #1 (permalink)
OuTpaTienT
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"Cyber Monday" was a marketing ploy [gasp!]

I'm sure this will come as a surprise to no one, but all the hype there was about "Cyber Monday" was all contrived BS. Total lie. The truth is the Monday after "Black Friday" is the 12th largest online shopping day. 12th! Not 1st. But I hope everyone noticed how our media took this fabricated marketing ploy and reported it ad nauseam as if it were a concrete fact.

Quote:
Contrary to what the recent blitz of media coverage implies, Cyber Monday isn't nearly the biggest online shopping or spending day of the year. It ranks only as the 12th-biggest day historically, according to market researcher comScore Networks. It's not even the first big day of the season. For most online retailers, the bigger spending day of the season to date was way back on Nov. 22, three days before Black Friday. What's more, most e-tailers say the season's top spending day comes much later, between around Dec. 5 and Dec. 15..

Business Week - Cyber Monday, Marketing Myth

If this doesn't demonstrate just how worthless our mainstream media has become I don't know what will.
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