makes sense. allows them to offer things a-la-carte similar to Steam.
I hadn't thought of steam in the process ... that would be an interesting development if they managed to make one bootloader/updater for all their games ala who ever makes DDO and i think Lord of the Rings.
Personally, although i dont play anymore and only the idea of playing a wolfen even comes close to drawing me back in ... It would be interesting to see how they pull off two massive releases and incorporate all their new titles into B.net.