From everything that's been released so far, they are supposed to start at under $200. And the boards are supposed to be about the same. Of course they will have a pricey full of features board that will cost more, but they will also have decent priced boards with some options.
And from the few leaked benchmarks, interviews, blogs and such people are saying 5Ghz "with very little effort" on air, and mid 5ghz's for more extreme cooling. So they are gonna OC like a beast.