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Old October 11th, 2004, 11:30 PM   Digg it!   #1 (permalink)
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New Doughnut Survey

Hi everybody! My marketing group at school decided that we needed to take a step back before choosing a new flavor doughnut and leaving it up to the consumers as to what flavor they would like. I need at least 25 people to answer this survey before next Monday, so I can compile the data for class.
Could you guys help me out one more time and complete these questions?
If you'd like, you can just copy and paste them here on this thread and I can gather the data from here.
Thanks for all your help!

1) Do you drink coffee? YES NO

2) Do you enjoy donuts? YES NO

3) Have you ever tried a Krispy Kreme donut? YES NO

4) Have you ever visited a Krispy Kreme store? YES NO

5) How often do you visit Krispy Kreme?
Please pick one choice.

Daily
Weekly
Monthly
Other ____________________


6) Do you purchase Krispy Kremes at other locations? YES NO

7) At what time of day do you typically enjoy eating a donut?

A.M.
P.M.

8) How many donuts do you typically purchase at one time?

One
Six
One Dozen
Other quantity __________________

9) Do you typically buy a variety of flavors? YES NO


10) Which is your favorite flavor donut? _____________________


11) Would you be willing to try a new flavor? YES NO

12) If Krispy Kreme were to introduce a new flavor from the list below, which would be your favorite choice? Circle one.

a. Chocolate covered cherry
b. Caramel apple
c. Peanut butter and jelly
d. French vanilla coffee flavor
e. Banana Cream
f. Other

13) Which type of doughnut is more appealing?

a. Traditional doughnut with toppings?
b. Crème filled?

14) What is your age bracket and gender?

Ages 5-18
Ages 19-30
Ages 31-55
Over age 55

Male
Female
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Old October 11th, 2004, 11:35 PM     #2 (permalink)
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1) YES
2) YES
3) NO
4) NO
5) Other… Never been to a Krispy Kreme. (none in NE that I know of)
6) NO
7) All Day
8) Other quantity… Five
9) YES
10) Apple Spice
11) YES
12) b. Caramel apple
13) b. Crème filled?
14) Ages 5-18
Male



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Old October 11th, 2004, 11:44 PM     #3 (permalink)
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1) NO
2) YES
3) NO
4) NO
5) Never heard of(Live in NY)
6) NO
7) A.M & P.M (Majorly A.M)
8) Six (They Last a few days)
9) YES
10) Boston Creame
11) YES
12) C (Reason: Suitable for breakfast and lunch)
13) B (Reason: Less mess)
14) 5-18 Male
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Old October 12th, 2004, 02:36 AM     #4 (permalink)
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1. Yes

2. yes

3. yes

4. no

5. other... Never been

6. yes

7. AM

8. one dozen

9. yes

10. custard filled

11. yes

12. caramel apple

13. Crème filled

14. Ages 31-55 Female
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Old October 12th, 2004, 03:27 AM     #5 (permalink)
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1. No
2. Yes
3. Yes
4. Yes
5. Other - 2-3 times per year
6. No
7. A.M.
8. One dozen
9. Yes
10. The custard filled one
11. yes
12. D. French vanilla coffee flavor
13. B. Crème filled
14. Ages 5-18; Male
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Old October 12th, 2004, 03:34 AM     #6 (permalink)
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No,YES,YES,YES,OTHER(1X/YEAR),NO,P.M.,OTHER(SMALL BOX-DONUT HOLES),CHOC FRIEDCAKE,NO(DON'T NEED THE FLAVORS I LIKE NOW),TRADITIONAL,31-55...MALE
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Last edited by LeftCoast : October 12th, 2004 at 03:37 AM.
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Old October 12th, 2004, 07:07 AM     #7 (permalink)
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1. YES
2. YES
3. YES
4. YES
5. Other Every 6 Months or so, too far out of the way
6. NO
7. AM
8. One
9. No
10. Eclair
11. Yes
12. d
13. b
14. 19-30
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Old October 12th, 2004, 07:13 AM     #8 (permalink)
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If you want to make a new doughnut, make a line for people on special diets: sugar free. Diabetics don't get to eat too many doughnuts. I certainly can't eat a Krispy Creme!
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Old October 12th, 2004, 02:28 PM     #9 (permalink)
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1. Yes
2. Yes
3. Yes
4. Yes
5. Other - Rarely
6. Yes
7. AM
8. Other- 2 dozen
9. Yes
10. Jelly - Raspberry
11. Yes
12. F - Other, Diabetic
13. B - Filled
14. 31-55 Male
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Old October 12th, 2004, 02:38 PM     #10 (permalink)
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Posts: 21
1. Yes
2. Yes
3. Yes
4. Yes
5. Haven't visited in about 1.5 years
6. No
7. AM
8. Dozen
9. Yes
10. From K.K. I like the standard glazed. From other donought shops, I enjoy the maple bars.
11. No
12. None of the above
13. A
14. 19-30 Male
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