New Doughnut Survey  | | |
October 11th, 2004, 11:30 PM
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#1 (permalink)
| | Member
Join Date: Apr 2002 Location: Auburn Hills, Michigan
Posts: 62
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Hi everybody! My marketing group at school decided that we needed to take a step back before choosing a new flavor doughnut and leaving it up to the consumers as to what flavor they would like. I need at least 25 people to answer this survey before next Monday, so I can compile the data for class.
Could you guys help me out one more time and complete these questions?
If you'd like, you can just copy and paste them here on this thread and I can gather the data from here.
Thanks for all your help!
1) Do you drink coffee? YES NO
2) Do you enjoy donuts? YES NO
3) Have you ever tried a Krispy Kreme donut? YES NO
4) Have you ever visited a Krispy Kreme store? YES NO
5) How often do you visit Krispy Kreme?
Please pick one choice.
Daily
Weekly
Monthly
Other ____________________
6) Do you purchase Krispy Kremes at other locations? YES NO
7) At what time of day do you typically enjoy eating a donut?
A.M.
P.M.
8) How many donuts do you typically purchase at one time?
One
Six
One Dozen
Other quantity __________________
9) Do you typically buy a variety of flavors? YES NO
10) Which is your favorite flavor donut? _____________________
11) Would you be willing to try a new flavor? YES NO
12) If Krispy Kreme were to introduce a new flavor from the list below, which would be your favorite choice? Circle one.
a. Chocolate covered cherry
b. Caramel apple
c. Peanut butter and jelly
d. French vanilla coffee flavor
e. Banana Cream
f. Other
13) Which type of doughnut is more appealing?
a. Traditional doughnut with toppings?
b. Crème filled?
14) What is your age bracket and gender?
Ages 5-18
Ages 19-30
Ages 31-55
Over age 55
Male
Female |
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October 11th, 2004, 11:35 PM
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#2 (permalink)
| | Ultimate Member
Join Date: Jan 2003 Location: MA / NH
Posts: 1,497
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1) YES
2) YES
3) NO
4) NO
5) Other… Never been to a Krispy Kreme. (none in NE that I know of)
6) NO
7) All Day
8) Other quantity… Five
9) YES
10) Apple Spice
11) YES
12) b. Caramel apple
13) b. Crème filled?
14) Ages 5-18
Male
Blaze |
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October 11th, 2004, 11:44 PM
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#3 (permalink)
| | Senior Member
Join Date: Jul 2003 Location: NY
Posts: 771
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1) NO
2) YES
3) NO
4) NO
5) Never heard of(Live in NY)
6) NO
7) A.M & P.M (Majorly A.M)
8) Six (They Last a few days)
9) YES
10) Boston Creame
11) YES
12) C (Reason: Suitable for breakfast and lunch)
13) B (Reason: Less mess)
14) 5-18 Male
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October 12th, 2004, 02:36 AM
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#4 (permalink)
| | Senior Member
Join Date: Dec 2001 Location: Michigan, USA
Posts: 733
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1. Yes
2. yes
3. yes
4. no
5. other... Never been
6. yes
7. AM
8. one dozen
9. yes
10. custard filled
11. yes
12. caramel apple
13. Crème filled
14. Ages 31-55 Female
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October 12th, 2004, 03:27 AM
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#5 (permalink)
| | The FNG
Join Date: Nov 2003 Location: SoCal
Posts: 5,605
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1. No
2. Yes
3. Yes
4. Yes
5. Other - 2-3 times per year
6. No
7. A.M.
8. One dozen
9. Yes
10. The custard filled one
11. yes
12. D. French vanilla coffee flavor
13. B. Crème filled
14. Ages 5-18; Male |
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October 12th, 2004, 03:34 AM
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#6 (permalink)
| | Ultimate Member
Join Date: Sep 2002 Location: Tampa
Posts: 1,918
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No,YES,YES,YES,OTHER(1X/YEAR),NO,P.M.,OTHER(SMALL BOX-DONUT HOLES),CHOC FRIEDCAKE,NO(DON'T NEED THE FLAVORS I LIKE NOW),TRADITIONAL,31-55...MALE
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Last edited by LeftCoast : October 12th, 2004 at 03:37 AM.
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October 12th, 2004, 07:07 AM
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#7 (permalink)
| | Not Really a Member
Join Date: Oct 2001
Posts: 25,386
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1. YES
2. YES
3. YES
4. YES
5. Other Every 6 Months or so, too far out of the way
6. NO
7. AM
8. One
9. No
10. Eclair
11. Yes
12. d
13. b
14. 19-30
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October 12th, 2004, 07:13 AM
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#8 (permalink)
| | Ultimate Member
Join Date: Oct 2001 Location: San Francisco, CA
Posts: 2,454
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If you want to make a new doughnut, make a line for people on special diets: sugar free. Diabetics don't get to eat too many doughnuts. I certainly can't eat a Krispy Creme!
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October 12th, 2004, 02:28 PM
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#9 (permalink)
| | Member
Join Date: Nov 2003 Location: Tampa, FL
Posts: 306
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1. Yes
2. Yes
3. Yes
4. Yes
5. Other - Rarely
6. Yes
7. AM
8. Other- 2 dozen
9. Yes
10. Jelly - Raspberry
11. Yes
12. F - Other, Diabetic
13. B - Filled
14. 31-55 Male |
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October 12th, 2004, 02:38 PM
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#10 (permalink)
| | Junior Member
Join Date: Aug 2004 Location: Sacramento
Posts: 21
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1. Yes
2. Yes
3. Yes
4. Yes
5. Haven't visited in about 1.5 years
6. No
7. AM
8. Dozen
9. Yes
10. From K.K. I like the standard glazed. From other donought shops, I enjoy the maple bars.
11. No
12. None of the above
13. A
14. 19-30 Male |
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