ASROCK

SPEEDO · May 2nd, 2003, 07:47 PM

Does anyone know if it's true that ASUS bought out ECS and is selling their boards as the ASROCK to compete with the lower end market.................

MRCOMPUTER · May 2nd, 2003, 08:01 PM

False...

**RobRich** · May 2nd, 2003, 08:06 PM

No, ASRock is just a subsiduary of Asus. ECS occasionally jobs out OEM boards for Asus.

Peter M · May 2nd, 2003, 08:14 PM

ECS makes boards for Shuttle (all) and Abit (some).
ASRock is an ASUS spinoff to compete with the ECS business model of making no-nonsense boards at rock bottom prices for the OEM market. ASRock try to undercut ECS pricing by using slightly outdated chipsets.

Now ECS countered by introducing the Syntax brand - even lower prices than ASRock, also by using slightly outdated chipsets ... I've seen their KT266A/8235 chipset board (w/ LAN and USB2) go for as low as 29 euros on its introduction day (now it's 45).

**RobRich** · May 2nd, 2003, 09:37 PM

Interesting Peter, I have not heard of Syntax in the US. Thanks for the info on this low cost spinoff.

Sadly, it has been quite awhile since I had an official PR contact within the ECS organization.

BTW, a little clarification on my earlier post, Asus actually purchased an ECS notebook factory , not ECS producing boards for Asus. I couldn't quite remember how ECS and Asus where interacting, so I just hit up the news system for a quick search.

http://www.techimo.com/newsapp/index.pl?photo=2131

Catch ya' later,
Robert Richmond