Samsung executive Andy Griffiths suspects Sony's Blu-ray optical disc format will likely be supplanted by a new data storage format or technology in approximately five years.

Citing online rental sites like LoveFilm's adoption of Blu-ray titles, the move to offer cheaper players and a now clear path to adoption following the Blu-ray HD DVD battle, Griffith says the format will be a winner, although not for long.

Source: Pocket-lint