March 31st, 2009, 10:24 AM #1
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Price hike for Netflix Blue Ray users..Chicago (IL) – Don’t say you did not see this one coming. An economy in recession, slowing subscriber growth and higher cost of Blu-ray media means what for your Netflix subscription? Yes, a price increase. And depending on your plan, you may be paying up to $9 per month extra for the privilege of watching movies in high-definition.
Surcharges are never something people like and always means walking a fine line between extra expenses and what consumers are willing to absorb. Back in October, Netflix introduced a $1 general charge to those accounts that are requesting Blu-ray movies. Today, the company increased the charge for all “unlimited” plans. The 1 DVD-out-at-a-time plan now adds $2 to $10.99 per month, the 2 DVDs-out-at-a-time plan adds $3 to $16.99 per month, the 3 DVD-out-at-a-time plan adds $4 to $20.99 per month – you get the pattern. The most expensive plan, 8 DVDs-out-at-a-time plan adds $9 to $56.99 per month.
Netflix subscribers reacted with little understanding and while Netflix’ argument that Blu-ray discs are more expensive than DVDs and therefore involve extra cost makes sense, most customers are complaining about the fact that Netflix does not seem to have enough Blu-ray discs in stock to cover demand. Netflix said about 10% of all subscribers are ordering Blu-ray movies, Netflix said.
According to the company, Blu-ray content is expected to grow quickly from currently 1300 available titles (there are more than 60,000 titles on DVD), but purchasing movies on Blu-ray is 30% more expensive, the firm said. The problem, however, does not seem to be the available content; it appears that users have to wait for their Blu-ray movies much longer than for DVDs. The price hike may require Netflix to increase the number of available discs of each title.
I kind of figured this was coming. With everyone wanting BR, it was only a matter of time.
(although not much of a hike, but still)
March 31st, 2009, 04:58 PM #2
As noted, this is a cost increase for the BR specific service. The thing is that you figure its not enough for them to just pick up new releases ... They need to expand into older content as well. As more and more titles from DVD are being ported over there is an increased cost to bring those titles in to the BR catalog. I figure this is their way of specifically injecting an artificial budget to bring BR much closer to that of DVD in terms of range. If thats the case, then i am all for helping them get more and more movies into their catalog.
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