Verbatim's New Flash Drive Doubles as...a Paper Clip?

This is one of those ideas that’s either insanely brilliant or laughably bad. The Verbatim Store ‘n’ Go Clip-it USB drive merges your digital data with your hard copy. See, it’s also a paper clip.

Still, there’s something about the Clip-it that strikes me as ingenious. It could be the perfect little drive for projects involving proof sheets or the like.
This would make a fantastic give-away for marketing purposes.