Doubleclick stops ad-profiling

[willy_ph]

About frickin' time!

[Tomteriffic]

If true (and knowing doubleclick, I'd take this news with a 50 lb. bag of salt), it is great news but it simultaneously puts Ad-Aware at risk

[FalcomPSX]

like i'd believe those B*****DS.....

[ScottW]

Those "B*****DS" are helping to keep free sites free. People go a little nuts whenever any kind of profiling or tracking is mentioned. The bottom line on Doubleclick is that they want to deliver the right ad to the right person because that's what the advertiser wants and will pay for. They're not the devil and they're not out to deprive anyone of rights or privacy. It's an incredibly tough market and ad agencies must deliver top notch performance for advertisers in order to hang on to the few that still trust their ad dollars to banner advertising.

[Angela]

That's an interesting point I hadn't considered--thanks for pointing it out.

[FreakyOCR]

I agree with Scott, but am hesitant to endorse it.

They could track what ads are clicked on what sites, instead of trying to see what sites individual users are going to. Yes it is more difficult and less efficient, but it works... I think it is an invasion for them to install stuff and monitor what sites you go to...and that has a gigantic potential to be abused... they may use that information for more than their own use...

Good idea but it was never going to fly....

They can get almost the same results by monitoring the ads click and on what sites they are clicked on. Then they target by those results.. it's more work, but it does work. Not as good as profiling but they can't invade our privacy gathering information...

All these privacy policies are showing that. So now they have to invent new ways or go back to the "old fashioned" way...

[JacobM5727]

i dont like doubleclick because on a few sites, a window pops up that totally messes up my aol screen, and makes me scroll waaaaaaaaay down and waaaaaay right, it annoys me very much

[Mike]

Jacob,
My mom has that problem, of course that would be one of the reasons she doesn't click ads anymore with AOL.

I guess they acquired enough information about all of us.

[prttybean]

Even with the funding aspect it is never appropriate for an advertising company to track a users surfing habits. The opt-out cookie was a joke. Many users aren't even aware that the tracking is being done. It should be done on an opt-in basis.