Thanks to a post by Whir:
Wow, it's just going to be one those days. Simply take the name of your iFrame (i_frame in this case) and replace window with that. I assume this will work for non inline frames as well, though I haven't test that.
So the code looks like:
onClick="i_frame.location.href='content.htm'"
I seem to be good at this wasting database space thing today.
-Whir
You rock...
Now I would like to know how to change the roll-over color...if possible.