Judge Brinkema denied Google and Overture's motion to dismiss six charges brought by Geico, which alleged that the search companies' use of its name to trigger search-related advertisements was trademark infringement, unfair competition and dilution of its marks under the Lanham Act. "We find that plaintiffs have alleged facts sufficient to support their claims that advertisers make a 'trademark use' of Geico's marks and that defendants may be liable for such trademark use," the ruling stated.